http://immania.com Internet Marketing Journal Fri, 21 May 2010 10:55:36 +0000 http://backend.userland.com/rss092 en It’s been way too long since I lasted posted on here and for all intents and purposes, I had pretty much given this blog up for dead. It did seem a little pointless to continue posting about IM when my own efforts weren’t producing very impressive results. After all, there is only so much I [...]]]> http://immania.com/observations/142/ I’ve described a little about the current state of my online business in a previous post and it’s now time to take inventory of what assets I have left and where to take things next. It brings to mind images you see on TV after a natural disaster such as a flood, tornado, or a [...]]]> http://immania.com/business-stuff/rebuilding-an-online-business/ I really can’t stand it when people start blogs with good intentions of posting regularly to them only to abandon them after a few short months. Looks like I’ve joined that prestigious club. I just checked and my last post was about my plans for 2009. Sigh. Granted, few people are interesting enough as well as [...]]]> http://immania.com/observations/so-where-were-we/ As is typical for me I’m a bit late posting about my plans for 2009. This really isn’t a post about my goals and certainly not one about lame resolutions. I’m still working through New Year’s resolutions from 1986. I think striving to make improvements in one’s life and overcoming obstacles and bad habits is [...]]]> http://immania.com/observations/my-plans-for-2009/ A regular and thoughtful commenter posted a question to me regarding my experience with the various PPC training courses I’ve purchased over the past year. All of these are big name courses and most were surrounded with a great deal of both hype and anticipation: PPC Clasroom v1 PPC Classroom v2 Black ink Project Commission Blueprint Now, I don’t [...]]]> http://immania.com/observations/ppc-training-courses-the-year-in-review/ I tend to want everything when it comes to my online efforts. My first affiliate site was all about getting top rankings in Google for my list of keywords. I diligently checked off all the required steps (the ones touted at the the time). In no particular order this included: On-page SEO optimization Lots of article marketing Reciprocal link [...]]]> http://immania.com/seo/organic-vs-paid-traffic/ The great W.C. Fields left the world many hilarious one-liners. His cynical view on life and stinging sarcasm was way ahead of his time and his influence can be seen in comedians as diverse as Don Rickles all the way through to Kathy Griffin today. Unfortunately, it appears that poor W.C. is all but forgotten [...]]]> http://immania.com/affiliate-marketing/adwords-negative-keywords-no-kids-and-no-animals/ The title of this post: “A Good Free HTML Editor“, has become an oxymoron by now. The old adage, “you get what you pay for“, really applies in this case. One of the best known free WYSIWYG HTML editors has been Nvu. I wrote a lament about Nvu a while back. It has since been [...]]]> http://immania.com/products-i-like/a-good-free-html-editor/ It seems a big IM launch doesn’t go by without the bold claim about how much the product is going to over deliver. The most common tactic is to tally up the individual value of all the  bonuses: “A Whopping $23,456.87 In Additional Bonuses!” In reality, these bonuses are probably a collection of resell rights or [...]]]> http://immania.com/marketing/does-over-delivering-really-matter/ I just got back from eating breakfast at the Roy Rogers across the street. In case you’ve never heard of Roy Rogers (the restaurant, not the TV cowboy), they were once owned by the Marriott Corporation and were spun off from their Hot Shoppes Jr. failure. Most all Roys were eventually converted into McDonald’s. It [...]]]> http://immania.com/blogging/the-sims-separation-roy-rogers-and-blogging/