IMMania.com

Coming from an engineering background I’ve been conditioned to appreciate the value of data in shaping my decisions. It’s all part of the Scientific Process, which was introduced to us back around the 5th grade, but unless we went on to pursue careers in science-based  fields, we promptly forgot about it.

However, if we eventually wandered over to the field of IM, then we started hearing the incessant chant of “testing and tracking“.

Jeez! All the techy stuff is bad enough, but now we’re expected to learn about A-B split testing, Taguchi methods, and Chi-Squared analysis.

Share This

[Read more →]

When a recent visitor to this blog inquired how to contact me via email, it was a wake up call to provide some means to provide this most basic means of communication. Actually, it’s been something I’ve wanted to address for a while now, but to be honest, the only thing I could think of is to search out a WordPress plugin or widget that might provide a contact form.

Needless to say, that search hasn’t progressed very far at all.

Share This

[Read more →]

In my post from yesterday about the latest Slap from Google (some are referring to it as a “Mini Slap“) I described a few ways to possibly get your Adwords Quality Score up and mentioned that it really comes down to providing a “quality user experience” to visitors to your site.

I’d like to expand on that a little and share what this added value might possibly consist of.

Share This

[Read more →]

An awful lot has been written and discussed about time management strategies for those running an online business. The one constant seems to be the importance of focus. Without a doubt, that is key to getting anything done and moving forward in the growth of your online business.

But focus and its importance have pretty much been beaten to death.

There are tons of strategies for dealing with focus and its elusive nature. It’s been reported that a significant number of online marketers suffer from ADD. This is both a curse and a blessing. A blessing in that many of these people are high energy, highly creative individuals. The curse is self-evident.

Share This

[Read more →]

When I put up my first WordPress blog about a year ago, I often had to go back and edit posts for grammatical and spelling errors. The grammatical errors could be greatly reduced if I had just spent a little more time and effort proofreading my posts.

The spelling errors on the other hand would unfortunately take much more effort to catch and correct. I admit it — I’m just a piss-poor speller and the older I get, the worse it seems to get. I’d really be lost without the MS Word spell checker, which saves me considerable embarrassment in both document creation and email writing. There isn’t a tool yet that can save me from the embarrassment of what I actually write, but that doesn’t really bother me as much.

Share This

[Read more →]