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Many people were pleasantly surprised to find that Google has now added monthly search count to their External Keyword Tool. This now replaces the former relative search volume metric, which displayed “Low”, “Medium”, and “High” green bars. This is certainly long overdue considering Google obviously had this information all along. The question I have is why provide it now and why did they withhold displaying it all this time?

Actually, that question is fairly unimportant. As always, Google does whatever they please whenever they want.

Perhaps a better question is how useful is the search count data for both Adwords PPC and SEO work?

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I’m currently in the process of overhauling my oldest affiliate content site. This has been a very tedious process to say the least. The site was originally setup to use SSI (server side includes) since at the time, it was suggested to me to go that route in order to include things like a common sidebar navigation and footer includes. The concept is definitely sound, but the method to implement it is kind of outdated.

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I recently took advantage of the free offer to download a non-demo version of Techsmith’s Camtasia Studio 3 and decided to start learning how to make screen capture videos with it. I believe the offer is still up, so you may want to get in on it. I don’t have a link handy for it, but a quick search will turn it up for you. Seems everyone has blogged about it. It is a great deal.

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The results for my Halloween costume campaign that recently ended turned out even worse than last year. I think last year I came in just around the break even point.

This year I actually lost a few bucks.

Once again, this hammered home the point to me that I shouldn’t even begin to contemplate running a PPC campaign for an offer where the average payout isn’t at least $20. Google Adwords or any other PPC search engine for that matter, will eat you for lunch if the payout isn’t high enough.

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A few years back when Google was just an upstart in the search engine market and my search engine of choice was InfoSeek, I had an idea to make searching more user-friendly. I was just starting to come to grips with the power of Boolean search queries and wanted a way to hide this from the user. My idea was to slap a front end over top search engines such as InfoSeek and AltaVista and embed it somehow into Internet Explorer.

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