Internet Marketing Journal
I tend to want everything when it comes to my online efforts. My first affiliate site was all about getting top rankings in Google for my list of keywords. I diligently checked off all the required steps (the ones touted at the the time).
In no particular order this included:
Many people were pleasantly surprised to find that Google has now added monthly search count to their External Keyword Tool. This now replaces the former relative search volume metric, which displayed “Low”, “Medium”, and “High” green bars. This is certainly long overdue considering Google obviously had this information all along. The question I have is why provide it now and why did they withhold displaying it all this time?
Actually, that question is fairly unimportant. As always, Google does whatever they please whenever they want.
Perhaps a better question is how useful is the search count data for both Adwords PPC and SEO work?
I’m currently in the process of overhauling my oldest affiliate content site. This has been a very tedious process to say the least. The site was originally setup to use SSI (server side includes) since at the time, it was suggested to me to go that route in order to include things like a common sidebar navigation and footer includes. The concept is definitely sound, but the method to implement it is kind of outdated.
I recently took advantage of the free offer to download a non-demo version of Techsmith’s Camtasia Studio 3 and decided to start learning how to make screen capture videos with it. I believe the offer is still up, so you may want to get in on it. I don’t have a link handy for it, but a quick search will turn it up for you. Seems everyone has blogged about it. It is a great deal.
I decided to do my first Camtasia video on how I use Micro Niche Finder to produce low-competition keywords that I can target in both articles that I submit to article directories and for themed pages on my websites as well as on my blog sometimes.
The results for my Halloween costume campaign that recently ended turned out even worse than last year. I think last year I came in just around the break even point.
This year I actually lost a few bucks.
Once again, this hammered home the point to me that I shouldn’t even begin to contemplate running a PPC campaign for an offer where the average payout isn’t at least $20. Google Adwords or any other PPC search engine for that matter, will eat you for lunch if the payout isn’t high enough.