IMMania.com

I received an email from Anita Chaperon yesterday that she was closing down her blog of 8 months and directed subscribers to the blog’s home page for more details.

I couldn’t help but feel a profound sadness at the news.

It’s hard to explain, but I would liken it to pulling up to your favorite bar or restaurant and finding that it’s gone out of business.

Her blog was Reviewlicious.com and was the first blog I entered into my BlogRoll. As I recall, I think I received a notice from her husband Andre, that Anita was launching Reviewlicious.com and eagerly signed up for the announcement list.

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As you’re probably aware by now, John Reese and his team are in the process of making some major changes to the BlogRush system. The announced changes all sound pretty good to me, though I have heard of some people getting their blogs removed from the program who thought the process was unfair. John did post over at the Warrior Forum stating this may have been the case and he’s asked those who feel they weren’t given a fair trial to contact him.

This level of involvement on John’s part shows me that he’s really committed to making BlogRush into the success he originally envisioned it to be. I’m really pulling for him and BlogRush.

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In a previous post I mentioned an affiliate program that didn’t treat affiliates very well. At least I didn’t feel that I, as an affiliate, was given proper consideration. However, the affiliate program, which I didn’t mention by name, is one of my best performing merchants. I still don’t think it’s right to put up with poor treatment even if a merchant’s affiliate program pays you well, but I won’t reject them either and I still haven’t given up trying to get some basic concessions along with some basic courtesy from this particular merchant.

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One of the initial steps to profiting from promoting ClickBank products is to find a product that converts. Of course, the first step is identifying a hungry market, but assuming that you’ve already found one, here is the method I use to qualify CB products that I will promote.

A lot of emphasis is placed on the gravity metric for CB products. You can read about what gravity actually is over at CB, but it shouldn’t be the only metric you use to qualify a product. For instance, a newly listed product in ClickBank will have a very low gravity just because it hasn’t been promoted much by affiliates. This doesn’t tell you anything about the quality of the product nor its potential to convert into sales. You’ll need to dig in a little deeper.

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OK, I’ll apologize at the outset for the title of this post. It probably got you to click thru just to see what the deal is, but there actually is some useful info in here if you’ll stick with me.

I’d like to discuss a trend in the IM industry that has been extremely hot and shows little sign of letting up. This would be the membership model.

The membership model is more clinically or more sinisterly referred to as the “forced continuity” model.

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