http://immania.com Internet Marketing Journal Fri, 21 May 2010 10:55:36 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://immania.com/marketing/does-over-delivering-really-matter/ http://immania.com/marketing/does-over-delivering-really-matter/#comments Mon, 27 Oct 2008 15:16:58 +0000 Rich http://immania.com/?p=119 It seems a big IM launch doesn’t go by without the bold claim about how much the product is going to over deliver. The most common tactic is to tally up the individual value of all the  bonuses: “A Whopping $23,456.87 In Additional Bonuses!” In reality, these bonuses are probably a collection of resell rights or [...]]]> http://immania.com/marketing/does-over-delivering-really-matter/feed/ 0 http://immania.com/marketing/mad-men-and-the-zen-of-copywriting/ http://immania.com/marketing/mad-men-and-the-zen-of-copywriting/#comments Wed, 30 Jul 2008 14:16:43 +0000 Rich http://immania.com/?p=100 I watched my first episode of AMC’s “Mad Men” this past Sunday evening. I never did get around to catching any of the first season, but now I really wish I had. This show has really caught my interest. First off, I’m pretty much a sucker for anything to do with the early 1960’s. I’ve [...]]]> http://immania.com/marketing/mad-men-and-the-zen-of-copywriting/feed/ 2