Posts under ‘Marketing’

It seems a big IM launch doesn’t go by without the bold claim about how much the product is going to over deliver. The most common tactic is to tally up the individual value of all the  bonuses: “A Whopping $23,456.87 In Additional Bonuses!”

In reality, these bonuses are probably a collection of resell rights or PLR material or outdated loss leaders that the marketer’s JV partners threw into the pot. Total actual value: $29.95.

I watched my first episode of AMC’s “Mad Men” this past Sunday evening. I never did get around to catching any of the first season, but now I really wish I had. This show has really caught my interest. First off, I’m pretty much a sucker for anything to do with the early 1960’s. I’ve posted elsewhere about why this is – “Mad Men Brings Back Memories”.

The other thing that I find fascinating with the show is the nature of the business that it centers around – advertising.