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Posts under ‘Adwords’

Adwords Negative Keywords – No Kids and No Animals

The great W.C. Fields left the world many hilarious one-liners. His cynical view on life and stinging sarcasm was way ahead of his time and his influence can be seen in comedians as diverse as Don Rickles all the way through to Kathy Griffin today. Unfortunately, it appears that poor W.C. is all but forgotten today.

I’m sure Mr. Fields wouldn’t be too bothered by that and most likely would have another great one-liner at hand to brush it off with.

W.C. was famous for not being all that fond of children and animals and expressed that by remarking in one of his films:

Google Adwords New Quality Score Reporting

Google recently rolled out a fairly major change to the way that Quality Scores are reported for keywords in our Adwords accounts. For the most part, when Google changes things within their applications, I usually find them to be for the better. Though I can’t always claim the same for changes they make to their various search engine algorithms.

As with most changes, it’s taken me a little while to adjust to the QS reporting changes, but so far, I’m liking what I see.