http://immania.com Internet Marketing Journal Fri, 21 May 2010 10:55:36 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://immania.com/affiliate-marketing/adwords-negative-keywords-no-kids-and-no-animals/ http://immania.com/affiliate-marketing/adwords-negative-keywords-no-kids-and-no-animals/#comments Mon, 17 Nov 2008 15:38:21 +0000 Rich http://immania.com/?p=123 The great W.C. Fields left the world many hilarious one-liners. His cynical view on life and stinging sarcasm was way ahead of his time and his influence can be seen in comedians as diverse as Don Rickles all the way through to Kathy Griffin today. Unfortunately, it appears that poor W.C. is all but forgotten [...]]]> http://immania.com/affiliate-marketing/adwords-negative-keywords-no-kids-and-no-animals/feed/ 0 http://immania.com/advertising/ppc/adwords-ppc-advertising/google-adwords-new-quality-score-reporting/ http://immania.com/advertising/ppc/adwords-ppc-advertising/google-adwords-new-quality-score-reporting/#comments Thu, 18 Sep 2008 14:54:38 +0000 Rich http://immania.com/?p=115 Google recently rolled out a fairly major change to the way that Quality Scores are reported for keywords in our Adwords accounts. For the most part, when Google changes things within their applications, I usually find them to be for the better. Though I can’t always claim the same for changes they make to their [...]]]> http://immania.com/advertising/ppc/adwords-ppc-advertising/google-adwords-new-quality-score-reporting/feed/ 0 http://immania.com/advertising/ppc/adwords-analytics-with-site-meter/ http://immania.com/advertising/ppc/adwords-analytics-with-site-meter/#comments Sun, 10 Aug 2008 02:35:59 +0000 Rich http://immania.com/?p=101 The importance of tracking when paying for clicks really can’t be overstated. Without a very clear idea of which keywords are converting into cash, you’re really flying blind. By my own admission, I’ve been pretty lax in regards to keyword tracking until only recently. I realize there are some handy scripts around that make this a [...]]]> http://immania.com/advertising/ppc/adwords-analytics-with-site-meter/feed/ 1 http://immania.com/advertising/ppc/researching-consumer-buying-trends/ http://immania.com/advertising/ppc/researching-consumer-buying-trends/#comments Wed, 23 Jul 2008 16:12:13 +0000 Rich http://immania.com/?p=99 In addition to the affiliate marketing stuff I do with eBay (ePN) I’m also pretty involved in two other niches that I’ve promoted with both SEO methods and PPC. For the latter two niches it has been a lesson in shifting economic trends as well as what areas seems to resist economic downturns. I won’t discuss [...]]]> http://immania.com/advertising/ppc/researching-consumer-buying-trends/feed/ 0 http://immania.com/advertising/ppc/google-keyword-tool-now-shows-search-count/ http://immania.com/advertising/ppc/google-keyword-tool-now-shows-search-count/#comments Tue, 15 Jul 2008 13:57:58 +0000 Rich http://immania.com/?p=98 Many people were pleasantly surprised to find that Google has now added monthly search count to their External Keyword Tool. This now replaces the former relative search volume metric, which displayed “Low”, “Medium”, and “High” green bars. This is certainly long overdue considering Google obviously had this information all along. The question I have is [...]]]> http://immania.com/advertising/ppc/google-keyword-tool-now-shows-search-count/feed/ 0 http://immania.com/advertising/ppc/google-mini-slaps/ http://immania.com/advertising/ppc/google-mini-slaps/#comments Thu, 12 Jun 2008 15:43:28 +0000 Rich http://immania.com/?p=92 It’s been a while since I posted about anything to do with Google Slaps. I’m sure anyone that does anything at all with Adwords has grown pretty weary of the whole thing and just numbly accepts it as inevitable. However, I think now is a good time to revisit this most unpleasant of topics and [...]]]> http://immania.com/advertising/ppc/google-mini-slaps/feed/ 2 http://immania.com/observations/google-slap-closure/ http://immania.com/observations/google-slap-closure/#comments Thu, 20 Mar 2008 18:35:16 +0000 Rich http://immania.com/observations/google-slap-closure/ I promise this will be the last post I make for a while regarding Google Slaps. However, I do want to summarize a few observations now that the dust has settled somewhat. Who knows, not that any of this is solid evidence of anything, but sometimes you can glean a bit about how the internals [...]]]> http://immania.com/observations/google-slap-closure/feed/ 3 http://immania.com/observations/how-to-profit-from-a-google-slap/ http://immania.com/observations/how-to-profit-from-a-google-slap/#comments Sat, 08 Mar 2008 20:32:19 +0000 Rich http://immania.com/observations/how-to-profit-from-a-google-slap/ Since we really have no way of truly knowing what Google wants with regard to their Adwords Quality Score, perhaps instead, we should find ways to make lemonade from the lemons Google has turned many of our campaigns into. What I’m proposing is pure opportunism, but that seems to be what a lot of online [...]]]> http://immania.com/observations/how-to-profit-from-a-google-slap/feed/ 0 http://immania.com/products-i-like/google-slap-number-4/ http://immania.com/products-i-like/google-slap-number-4/#comments Wed, 05 Mar 2008 22:02:11 +0000 Rich http://immania.com/products-i-like/google-slap-number-4/ “And castles made of sand, slip into the sea, …eventually” Jimi Hendrix – “Castles Made of Sand”; Axis Bold As Love Yesterday, sometime in the afternoon my time (EST), Google started going to work on my Adwords campaigns on the Search Network. It clearly was a “Google Slap” in action, but this time around it seemed to be [...]]]> http://immania.com/products-i-like/google-slap-number-4/feed/ 2 http://immania.com/advertising/ppc/scorched-earth-affiliate/ http://immania.com/advertising/ppc/scorched-earth-affiliate/#comments Fri, 22 Feb 2008 15:13:56 +0000 Rich http://immania.com/advertising/ppc/scorched-earth-affiliate/ During the Prohibition Era in America when alcohol was illegal, there were underground nightclubs and watering holes referred to as “speakeasys“. Old newsreel footage from the period would show well-dressed men and women knocking on a door in a seedy back alley that had a special peep hole built in to it. A pair of [...]]]> http://immania.com/advertising/ppc/scorched-earth-affiliate/feed/ 2