Comments on: Google Mini Slaps http://immania.com/advertising/ppc/google-mini-slaps/ Internet Marketing Journal Fri, 06 Aug 2010 10:14:05 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Rich http://immania.com/advertising/ppc/google-mini-slaps/comment-page-1/#comment-255 Rich Thu, 12 Jun 2008 23:22:22 +0000 http://immania.com/?p=92#comment-255 Hi Drew, I agree, that with Google upping the content requirements is effectively putting a lot of advertisers off of Adwords. Particularly the smaller ones. However, I don't advise what you suggest as far as pointing Adwords traffic to authority sites such as Wikipedia in order to get your account quality up. The inevitable manual review of your campaigns will blow that tactic out of the water. So you won't just be out any quality score benefits, but also the wasted ad spend to drive traffic to a property that you don't own and can't profit from. In the end, some things just can't be short cut. This is where leveraging the work of others via outsourcing can pay dividends. Rich Hi Drew,

I agree, that with Google upping the content requirements is effectively putting a lot of advertisers off of Adwords. Particularly the smaller ones.

However, I don’t advise what you suggest as far as pointing Adwords traffic to authority sites such as Wikipedia in order to get your account quality up.

The inevitable manual review of your campaigns will blow that tactic out of the water. So you won’t just be out any quality score benefits, but also the wasted ad spend to drive traffic to a property that you don’t own and can’t profit from.

In the end, some things just can’t be short cut. This is where leveraging the work of others via outsourcing can pay dividends.

Rich

]]> By: Drew http://immania.com/advertising/ppc/google-mini-slaps/comment-page-1/#comment-254 Drew Thu, 12 Jun 2008 19:53:04 +0000 http://immania.com/?p=92#comment-254 That's a fascinating take. I wonder how far they can chase the content angle with advertisers. Afterall, ecommerce sites I'd imagine are pretty big for PPC, but they often have heavily duped or sparse content. Considering your theory about "protection money", assuming you don't have the means to get a fully trusted site with content and whatnot, do you think a guy could run traffic to any trusted site just for the account perks? Theoretically could you get away with arbitrage or other "low quality" stuff by keeping a campaign that sends traffic to Wikipedia? Do you think there is a proportion? Could it be factored in as a cost of business like a convenience store owner raises margins to afford gang protection? That’s a fascinating take. I wonder how far they can chase the content angle with advertisers. Afterall, ecommerce sites I’d imagine are pretty big for PPC, but they often have heavily duped or sparse content.

Considering your theory about “protection money”, assuming you don’t have the means to get a fully trusted site with content and whatnot, do you think a guy could run traffic to any trusted site just for the account perks? Theoretically could you get away with arbitrage or other “low quality” stuff by keeping a campaign that sends traffic to Wikipedia? Do you think there is a proportion? Could it be factored in as a cost of business like a convenience store owner raises margins to afford gang protection?

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