It seems a big IM launch doesn’t go by without the bold claim about how much the product is going to over deliver. The most common tactic is to tally up the individual value of all the bonuses: “A Whopping $23,456.87 In Additional Bonuses!”
In reality, these bonuses are probably a collection of resell rights or PLR material or outdated loss leaders that the marketer’s JV partners threw into the pot. Total actual value: $29.95.