Google recently rolled out a fairly major change to the way that Quality Scores are reported for keywords in our Adwords accounts. For the most part, when Google changes things within their applications, I usually find them to be for the better. Though I can’t always claim the same for changes they make to their various search engine algorithms.
As with most changes, it’s taken me a little while to adjust to the QS reporting changes, but so far, I’m liking what I see.
