Since we really have no way of truly knowing what Google wants with regard to their Adwords Quality Score, perhaps instead, we should find ways to make lemonade from the lemons Google has turned many of our campaigns into. What I’m proposing is pure opportunism, but that seems to be what a lot of online businesses are resorting to these days.
The latest Google Slap seems to be particularly bizarre in both the way it played out as well as what it has left in its wake. Granted, Google Slaps are nerve wracking events any way you slice them, but this one is giving me chills.