“And castles made of sand,
slip into the sea, …eventually”
Jimi Hendrix – “Castles Made of Sand”; Axis Bold As Love
Yesterday, sometime in the afternoon my time (EST), Google started going to work on my Adwords campaigns on the Search Network. It clearly was a “Google Slap” in action, but this time around it seemed to be acting a little differently.
At first, it was only a few ad groups in one campaign and then only certain keywords. While some keywords were getting hit with the usual $5 and $10 minimum bids, which are typical of a Slap, others were hanging on at .05 with “Great” Quality Scores.