Coming from an engineering background I’ve been conditioned to appreciate the value of data in shaping my decisions. It’s all part of the Scientific Process, which was introduced to us back around the 5th grade, but unless we went on to pursue careers in science-based fields, we promptly forgot about it.
However, if we eventually wandered over to the field of IM, then we started hearing the incessant chant of “testing and tracking“.
Jeez! All the techy stuff is bad enough, but now we’re expected to learn about A-B split testing, Taguchi methods, and Chi-Squared analysis.