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I received a question concerning a previous post, “Adwords Sticker Shock“, asking if I had found a solution to the ever increasing cost of advertising on Google Adwords.

The short answer is yes.

Now for the longer explanation, or is it a qualification? Actually, the answer can be found in the title of this post — only pay what the click is worth.

I’ve found that some campaigns that were profitable just a year ago advertising on Adwords are no longer profitable this time around. In one case, it’s not so much that the Adwords CPC is that much higher, but that the conversion rate has plummeted for the merchant. I emailed the affiliate manager and she confirmed that sales are down.

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First off, Happy (belated) New Year! It looks like I’ve stumbled a bit out of the gate heading into the new year. One of my resolutions (I hate that word) is to post more frequently here at IMMania.com. I’m really going to work on that.

I got to!

Rather than hash over the same old resolutions/goals that are pretty typical when looking ahead to the coming year, I’ll just touch on a few of the more important goals that I absolutely, positively, must get accomplished.

No ifs ands or buts!

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