One of my goals for 2007 was to get off the stick when it comes to tracking. Any kind of tracking really, since I wasn’t doing much if any prior to last year. The tracking that I did do consisted mainly of looking at my site stats in Webalizer. It was a start and I at least got a feel for my traffic numbers, referrers, search terms, and countries where my visitors originated from, but I was doing next to nothing when it came to tracking conversions.
And that’s a key piece of business data needed by anyone doing business online.