I received a question concerning a previous post, “Adwords Sticker Shock“, asking if I had found a solution to the ever increasing cost of advertising on Google Adwords.
The short answer is yes.
Now for the longer explanation, or is it a qualification? Actually, the answer can be found in the title of this post — only pay what the click is worth.
I’ve found that some campaigns that were profitable just a year ago advertising on Adwords are no longer profitable this time around. In one case, it’s not so much that the Adwords CPC is that much higher, but that the conversion rate has plummeted for the merchant. I emailed the affiliate manager and she confirmed that sales are down.