The results for my Halloween costume campaign that recently ended turned out even worse than last year. I think last year I came in just around the break even point.
This year I actually lost a few bucks.
Once again, this hammered home the point to me that I shouldn’t even begin to contemplate running a PPC campaign for an offer where the average payout isn’t at least $20. Google Adwords or any other PPC search engine for that matter, will eat you for lunch if the payout isn’t high enough.