Internet Marketing Journal
In my post from yesterday about the latest Slap from Google (some are referring to it as a “Mini Slap“) I described a few ways to possibly get your Adwords Quality Score up and mentioned that it really comes down to providing a “quality user experience” to visitors to your site.
I’d like to expand on that a little and share what this added value might possibly consist of.
It seems that Google was in the mood for another Adwords Slap heading into this weekend. Reports of the effects of this latest Slap started surfacing in forums Friday evening. This ineveitably sent me scurrying off to check my active campaigns in Adwords for any signs of being abused by the Big ‘G’.
Out of 25 campaigns, only one ad group in one campaign was slapped, and it was for a fairly competitive set of keywords. This particular ad group didn’t receive many impressions or clicks so it wasn’t a major hardship to shut it down. The rest of my campaigns, as of this moment, remain untouched (knock on wood).