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Posts on ‘September 20th, 2007’

The Internet Marketing Lemming Effect

It may be harsh to refer to some IMers as “lemmings“, but I think as a group, and I’m really no exception, that we are extremely prone to lemming-like behavior. Now I’ve never actually seen a lemming and probably couldn’t pick one out of a line up, but the mental image is pretty compelling:

Allegedly, the entire lemming herd will stampede, following the lemmings at the front of pack even sometimes right off the edge of cliff into the ocean. And that is what consists of my entire knowledge of lemmings, most of which was entirely gleaned from Saturday morning cartoons.