Anyone who has done any advertising with Google Adwords has probably, at some point, experienced the frustration at seeing most of your keywords slapped with minimum bids of $10. This can happen right off the bat when setting up a new campaign or can happen after a campaign has been running for quite some time.
This little phenomenon has been become known as the “Google Slap“.
No one seems to be immune from the Slap. Both Adwords newbies as well as the most experienced of marketers have felt its sting.