One thing that most everyone who uses PPC advertising to drive traffic experiences, is losing campaigns. For some marketers those may be the only kinds of campaigns they experience. And for other marketers like myself, we have more losers than winners.
Getting bashed around by Google and the other major PPC search engines seems to be part of the daily routine of doing business online. It’s kind of like back in elementary school when you had an appointment over at the monkey bars with the school yard bully who would rough you up and then steal your lunch money — “Thanks, see you same time, same place tomorrow!”