I’m a big fan of “To Do” lists. This probably stems from many years trying to stay on task on tight deadlines as a software developer. My “To Do” lists often just consist of small sheets of paper or scribbled entries in a notebook. Of course, my “To Do” list changes from one day to the next and sometimes even from hour to hour.
Nevertheless, I need to have some general guidelines for what I need to accomplish over the course of a day. But what about longer term “To Do” lists? Ones extending out to a week or even a month?
Putting together a comprehensive keyword list for PPC campaigns is a time-consuming task that probably most Internet marketers wish they could pay someone else to do. That’s if they were making enough revenue from their efforts to justify paying someone else to do this mind-numbing labor. So until I achieve mind-blowing success, I will continue to gather and group my own keyword lists.
That’s OK, though, since “paying my dues” in this manner has given me some great insights into what sort of keywords should go into a tightly-focused Adgroup. It’s also made me alert to the kinds of keywords to add to my negative keyword lists.
